Vionic

Natural and Elevated Alignment Commercials

They needed

Show how their innovations in comfort and support are artfully concealed in a great looking shoe.

we provided

A great interior location for our ’Natural Alignment’ Video, showcasing how feet, legs, and bodies are supported with a Vionic ballet flat. We also scouted for exterior locations surrounding our loft to show off how Vionic heels and boots perform on uneven concrete, stairs, hills and streets for our ‘Elevated Support’ Video. Utilizing motion tracking of the models legs and feet, we were able to pinpoint key areas where Vionic provides support through motion graphics, and create a branded ambience for the video through editorial, music, and color correction.


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