They needed

Aldo's footwear and accessories invoke a lifestyle - a combination of high fashion and lived-in worldliness. The company challenged Hotbed to create a snapshot of a sensory-filled afternoon in an Aldo wearer's shoes.

we provided

Hotbed developed all the elements of a spontaneously perfect afternoon on holiday, from the sun baked streets and impromptu party to the effortless style of the typical Aldo girl and guy. The challenge of working in a live environment and the chemistry of the talent made for an electrifying final commercial that was as fun to create as it is to watch.

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