This year, Hotbed’s team got the opportunity to be involved in planning this year’s American Advertising Awards competition in Columbus. With our Executive Producer on the Advertising Federation of Columbus Board of Directors as well as co-chairing the event, there were a lot of moving parts to plan throughout the past 9 months!
Consider these facts - according to NIELSEN - 147.MM Americans watch video on the internet. ComScore research shows that 64% of users are more likely to buy a product online after watching a video. And, Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words.
We recently shot a couple of technology videos for Vionic in the Potrero Hill area of San Francisco. The goals of the videos were to show how their innovations in comfort and support are artfully concealed in a great looking shoe.
Big companies are attractive. They have hundreds of employees – each an expert in their particular field. They have big parties, big clients, big work, and the latest amenities from custom dry cleaning services to cereal bars. But is bigger always better?
52% of marketing professionals worldwide name video as the type of content with the best return on investment. (highiq.com) But organizations are learning that, just like any first impression, the quality and effectiveness of the video does make a difference – both in your brand perception and in your overall ROI.
So you’ve been asked to give an interview for your company video and you’re feeling a little nervous. Don’t worry - - - we make it easy and fun! BUT - If you really want to be our editor’s favorite interview subject, there are a few key tips to keep in mind: