ROCHE-GENENTECH

I2O

They needed

Roche-Genentech approached Hotbed to create a series of videos highlighting their new I2O Department, its team leaders, and the innovation found within.

we provided

Starting in San Francisco and visiting Shanghai, London, and Toronto, Hotbed traveled around the world, interviewing Roche-Genetech employees on their home turf. This approach rendered a visually diverse video story, with an overarching theme of camaraderie and shared goals throughout company.


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