So you’ve been asked to give an interview for your company video and you’re feeling a little nervous. Don’t worry - - - we make it easy and fun! BUT - If you really want to be our editor’s favorite interview subject, there are a few key tips to keep in mind:
1. Wardrobe – Obviously you’re not going to want to show up in your pyjamas. However, there are some clothing choices you are going to want to avoid, even if you think it looks fabulous.
• If possible, avoid all black or all white clothing, as these colors tend to wash out on camera, which then wash you out! If the editor has to adjust the brightness/contrast to even out your lighting, it may make the blacks and whites look a little off.
• Avoid pin stripes and small, checkered patterns. Stripes can cause an effect called a ‘moiré pattern’ that is caused by how the camera’s sensor interprets the light hitting those patterns. It looks wrong to the eye and can become very distracting to the viewer (and it’s almost impossible to completely fix!).
• Our team suggests muted colors preferably, but most solid colors would also be great. Avoid neon colors at all cost. Yourself, what you're saying, and your brand should be the focus of the interview, not your clothing ☺
2. Your Body - Being in front of all those lights can be pretty intimidating, and you can often overthink what to do with your hands, where to look, and suddenly everything you do just feels wrong.
• The interview should feel like a natural conversation, so feel free to move your hands when you talk if that’s what you naturally do, as long as you aren’t overdoing it. Try not to look too relaxed, or you may come off as disengaged with the topic. Avoid looking into the lens of the camera. As long as you keep your focus on the interviewer, you’ll be fine.
• After you’re done speaking, make sure to keep your attention on the interviewer for a few seconds. Many people have a tendency to immediately look away after they are done speaking, which makes it difficult for the editing team. What we want is a few seconds of ‘blank slate’ before and after you start speaking, so that if we need to make a cut, we don’t have to work around your abrupt movements.
3. Your Words - Here lays the bread and butter of the entire interview, what you’re going to be saying. You obviously know what you’re talking about, that’s why you’ve been chosen! There are a few key ways to structure your words that benefit everyone.
• The first and biggest rule is to re-phrase the question that’s being asked. The audience will not hear the interviewer asking the question, so including it in your answer is essential for them to understand what your talking about.
Good: Q: When will the project be completed?
A: We’re expecting this project to be completed on May 21st.
Bad: Q: When will the project be completed?
A: May 21st. or A: It will be done May 21st.
• Avoid referring to something as “it” or “that” or to people as “he” or “she”. Be as explicit as possible when describing something. This includes using acronyms to describe things. Even if the video is internal, it’s always best to refer to things by their full name.
• When answering a question, feel free to take as much time as you need. What we don’t want you to do is to feel rushed into a response. Take your time and try not to talk fast.
• If you bring notes, place them on the ground and only look at them in between questions. If you are starting to blank, finish your current thought as well as you can. We can always shoot more takes or cut around your answers!
If you follow these tips, you’ll feel great about your performance, your brand will be displayed in the best possible manner, and our editorial team will love you – you might even find yourself the centerpiece of the show!