A New Way to Fund Films
Hotbed Media launches Pixel Project to finance independent film, Valley of the Sun
SAN FRANCISCO, Calif. – July 15, 2008 - Hotbed Media, a San Francisco-based film production company, today announced financing for independent film, Valley of the Sun, is now open to everyone.
For as little as $150, any person, business or company with a website is able to sponsor Valley of the Sun, a dramatic comedy about a 40-year-old porn star who suffers a mid-life crisis and ends up living with his parents in an Arizona retirement community.
Sponsoring the film is a win-win situation. It allows individuals, groups, organizations and businesses to impact the filmmaking process and build brand awareness affordably, while the filmmakers make their dream a reality.
“We’re ready to make Valley of the Sun, we just need some cash, that’s all,” said Stokes McIntyre, director of Valley of the Sun and owner of Hotbed Media. “I’ve been working on this film for about five years now, it’s been my passion.”
With capital for small-budget films increasingly difficult to come by, the director and producers of Valley of the Sun hope to introduce an alternative to the painstaking route of traditional film financing. At $1.5 million, Valley of the Sun’s budget is similar in size to films like The Station Agent, Half Nelson, Kissing Jessica Stein and Transamerica. The budget will cover all costs associated with production, post-production and promotion.
“We’re basically selling Internet advertising to finance this film. It’s very exciting because I can reach out to anyone and see if they want to purchase a pixel on the film’s website, which will link to sponsor websites for the life of the film,” continued McIntyre.
As long as the film is around, sponsors will benefit from continued “click-through” traffic to their websites. Beta sponsors have already begun seeing the benefits of pixels purchased and receive approximately thirty click-throughs per month, and that number will only continue to grow.
During the financing stage, production and distribution phases of the film, the filmmakers will use grassroots outreach, media relations and word of mouth as a means to market the film and the website, thus allotting continued Internet advertising for film sponsors.
> Visit the Valley of the Sun website
About Valley of the Sun
Valley of the Sun is being produced by Hotbed Media and Ranch House Pictures.
About Hotbed Media
At Hotbed, we produce and direct commercials, branded entertainment and documentaries. With our work, we’re focused on connecting with our audiences through innovative, organic and truthful storytelling. Each of our stories is a journey of surprise, reflection, creativity and emotion, told by our talented roster of directors. As part of our storytelling portfolio we’re also working on ‘Tony’s Money’ and ‘Valley of the Sun,’ our two current independent film projects.
SAN FRANCISCO, Calif. – July 15, 2008 - Hotbed Media, a San Francisco-based film production company, today announced financing for independent film, Valley of the Sun, is now open to everyone.
For as little as $150, any person, business or company with a website is able to sponsor Valley of the Sun, a dramatic comedy about a 40-year-old porn star who suffers a mid-life crisis and ends up living with his parents in an Arizona retirement community.
Sponsoring the film is a win-win situation. It allows individuals, groups, organizations and businesses to impact the filmmaking process and build brand awareness affordably, while the filmmakers make their dream a reality.
“We’re ready to make Valley of the Sun, we just need some cash, that’s all,” said Stokes McIntyre, director of Valley of the Sun and owner of Hotbed Media. “I’ve been working on this film for about five years now, it’s been my passion.”
With capital for small-budget films increasingly difficult to come by, the director and producers of Valley of the Sun hope to introduce an alternative to the painstaking route of traditional film financing. At $1.5 million, Valley of the Sun’s budget is similar in size to films like The Station Agent, Half Nelson, Kissing Jessica Stein and Transamerica. The budget will cover all costs associated with production, post-production and promotion.
“We’re basically selling Internet advertising to finance this film. It’s very exciting because I can reach out to anyone and see if they want to purchase a pixel on the film’s website, which will link to sponsor websites for the life of the film,” continued McIntyre.
As long as the film is around, sponsors will benefit from continued “click-through” traffic to their websites. Beta sponsors have already begun seeing the benefits of pixels purchased and receive approximately thirty click-throughs per month, and that number will only continue to grow.
During the financing stage, production and distribution phases of the film, the filmmakers will use grassroots outreach, media relations and word of mouth as a means to market the film and the website, thus allotting continued Internet advertising for film sponsors.
> Visit the Valley of the Sun website
About Valley of the Sun
Valley of the Sun is being produced by Hotbed Media and Ranch House Pictures.
About Hotbed Media
At Hotbed, we produce and direct commercials, branded entertainment and documentaries. With our work, we’re focused on connecting with our audiences through innovative, organic and truthful storytelling. Each of our stories is a journey of surprise, reflection, creativity and emotion, told by our talented roster of directors. As part of our storytelling portfolio we’re also working on ‘Tony’s Money’ and ‘Valley of the Sun,’ our two current independent film projects.
posted by Hotbed Media at
2:37 PM
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