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Agency DMNA approached Hotbed Media to produce a national eight spot television commercial campaign for their client Comcast.
We're not going to lie, the film production budget was tight for eight TV spots. But, everything was pulled off without a hitch. Hotbed collaborated with DMNA to develop a creative production treatment and post-production strategy to help Comcast get the most bang-fo-the-buck.
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Hotbed filmed the eight television commercials over the course of three days in San Francisco and rolled them out over six weeks. They cycled through about one commercial a week during the campaign to keep it fresh.
The award winning commercials (bronze Addys) were aired regionally across the nation. The commercials received very wide exposure for Comcast and really resonated with their audience. One of our Hotbed team members even saw it playing on the jumbo-tron at the Oakland Coliseum during an NBA playoff game. Cool. |