Google Your Video

It's looking like Google is adjusting their algorithm to take into account what is called "engagement objects" such as video, music and images to determine if a site is not only relevant, but engaging. When Google turns on this engagement object variable, websites that have more relevant video could rank higher and therefore be found more often by potential stakeholders. Ed Reese, Hotbed's SEO and business development consultant wrote this marketing article about it.

In this video clip SEO Pioneer Bruce Clay speaks about the importance of engagement objects in a website.