Dave Grohl knows his audience. Do you?

As far as I'm concerned Dave Grohl is freakin' brilliant. The Foo Fighters have accomplished the amazing task of selling over 30 million albums by essentially re-releasing the same three songs.

The fast one.
The slow one.
The one that starts slow, then gets fast, then slow, then fast, then slow, then fast, and ends slow.

Dave and company have mastered the art of giving their audience exactly what they want. It extends to their live shows and music videos as well. Their live shows flat out rock. And their music videos are always funny. Who doen't like to laugh and rock? The Foo Fighters have fun doing their thing. It shows. They also work very hard to connect with their audience. Here's their live show philosophy from the man himself.

"Imagine having a keg party and inviting eight thousand of your best friends. You have to make sure everything is right--the grill's hot, the tap is working. No foam. And as the host, you have to do shots with everyone in the room."

Why bring this up? Well, sometimes you don't need to create a new concept or crazy idea. Sometimes it's best just to keep it simple and show em' what you've got. Sure, there's a time and a place for getting crazy and completely original. We're all for it. In fact, our success as filmmakers is based in large part on our ability to produce truly original content. But, it's also important to step back and look at the simple stories. Use them to connect with your customers. Find out what they need. And sometimes,... give them exactly what they want. Oh yeah, and it probably wouldn't hurt to do some shots with them as well.