Bang-for-the-buck, Riverbed style

The many aspects required to produce film and video can add up fast: research, creative development, writing, scouting, casting, production crew, etc. However, once those pieces are in place, creating additional content is actually a pretty nominal cost. That's how you can really maximize the budget for your shoot. Here's how we helped our client Riverbed create a huge bang-for-the-buck.

Riverbed approached us to produce a short film documenting an all-company march from their old office to their new high-rise digs. It was a coming of age film of sorts. But, as this was a live march, it required a full crew. That's tough to justify for a non revenue generating event. So we asked what they really needed?

"We are growing like crazy and need to attract top quality employees."
"Our partner channel is small, but successful. We need to grow it effectively."
"We need to convey very technical information in a clear, concise fashion."

No problemo Riverbed amigos. Here's what we produced from one day of filming:

-The Riverbed March Documentary
-Technical product "Chalk Talks" that describe their solution in real world detail
-Nine true to life, unscripted employee testimonials (the vibe of the company)
-Two reseller testimonials (how and why they succeed selling Riverbed)
-Two customer testimonials (why they love Riverbed so darn much)

These videos are seen on Riverbed's website, used in tradeshows, shown at partner recruitment meetings, and sent to prospective employees. Let me tell you, Riverbed knows how to maximize their almighty dollar! We were happy to help them create additional content that helped accomplish multiple business goals. Oh yeah, our videos also gets them dates. We heard through the grapevine that one of their employees has gotten several dates based on her online testimonial video. We're happy to help :)